Jordan Women Collective France 2023

Jordan Brand has announced the launch of Global Women’s Collective, a new program that aims to redefine the Jumpman logo and what it stands for, updated it and opening it up to the creativity and needs of women. Launched during Women’s History Month in USA, the initiative involves 33 women, who will be the protagonists of a series of panels, events and mentoring lasting six months, all designed to provide them with the skills they need to grow their personal initiatives.

Each of the participants in the program comes from 6 major cities (Los Angeles, Chicago, New York, London, Paris and Shanghai) and from different backgrounds. 

The French Team includes basketball player and community leader Laura Kechichian, sneakerhead Malou and Dj Cheetah.

We are glad to handle the creative strategy and talent management for Laura Kechichian and her partnership with Jordan.

Discover the French collective.