I have a 7 years of experience in communication and social media for clients such as : Julien d’Orcel, Guilde des Orfèvres, VCCP Kin London for Dockers France, LWM for L’Oréal Paris or ISTC Communication school as a lecturer.
I discovered Hip Hop culture 15 years ago, a passion that I was able to develop as a dancer, choreographer, event organizer, blogger and activist. Through these experiences, I realized that there was a lack of experts in Hip Hop culture in the marketing, advertising and generally in the creative industries in France.
Brands and companies want to integrate the codes of Hip Hop culture into their strategies but they do not have the right people in their team to do it.
I deeply believe that the best contents and messages are simply created by the people who live and bring the culture to life; that’s why I’ve decided to collaborate with the best professionals and creatives of Hip Hop culture in France and Europe to create the perfect campaigns.