Jordan x Laura Kechichian / Women’s collective 2022.

Laura Kechichian is the founder of @I Can Play Offs tournament and promote women in basketball.

As a community leader, her goal is to uplift women in basketball and create a safe space where they can play, exchange and support each other for the love of the game.

We are glad to manage her on her content strategy as a Jordan athlete.

For the second editon of her tournament in July 2022, we have developped her TikTok strategy and created a filter and a GIF for her tournament.🏀

© Laurie Alaoua