#Blog Why Stormzy’s last video « Mel Made Me Do It » arrives on time for UK Black History Month ?
If you really know me, you know that I am a real fan of Grime since my teenage years.
It all started with Dizzee Rascal, Sway or Lethal Bizzle, BBK and of course Kano.
My love for Grime has increased throughout the years and of course thanks to the new generation of rappers who came after like Stormzy.
Today, I consider him as one of the best rappers in the UK thanks to his lyrics, his artistic direction and last but not least his local and community investment. Stormzy is smart, he fights and pushes his people to aim higher, to do bigger and to be seen. A real philanthropist, he even was given recently a honorary degree by the University of Exeter in recognition of his “remarkable contribution to society and extraordinary talent”.
Stormzy is the definition of young, gifted and Black and he wants you to know it.
Indeed last week, the rapper came back with a brandnew song called “Mel Made Me Do It ». After almost three years without any solo release, the rapper is back with a seven minute single illustrated by a nearly 11-minute video directed by the filmmaker KLVDR (Mahalia, Skepta MHD…).
In this video, the charismatic rapper celebrates Black British excellence with cameos of Little Simz, Julie Adenuga, Trevor Nelson, Gabrielle, author Malorie Blackman, Zeze Mills, Dave, JME, Melissa Holdbrook-Akposoe, better know as influencer Melissa’s Wardrobe (the track was named after her) and many more who all have a real impact on shaping the Black British culture.
The video goes beyond music…It’s powerful, it’s a celebration, it’s togetherness.
Within the song there’s a guest vocal from jamaican singer Stylo G and a monologue written by Wretch 32, which is narrated spoken-word-style by Michaela Coel.
As Black History Month will start in this October in UK. This video is perfect to understand the influence of Black British people in creative industries : fashion, music, literature, sports and beyond.
There is no doubt about their relevance and it is a big message of Hope for the future generations.