Author / Estelle

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  • A model is only as good as its story

    Models on their own are unreliable. Utterly pointless. Too often, we see misleading decisions being made from that spike in an excel line graph or the absolute value from a financial model.…
  • What is a good website?

    At the moment we have a professor from the Maastricht University embedded in our design studio. He is studying designers in the wild like an anthropologist would study an unknown tribe in…
  • Designing a place for designers

    Big open work spaces allow teams to work closely, face to face. This makes collaboration seamless by enabling designers and other colleagues to rapidly iterate on ideas and get feedback by simply…
  • A brief history of the numeric keypad

    Picture the keypad of a telephone and calculator side by side. Can you see the subtle difference between the two without resorting to your smartphone? Don’t worry if you can’t recall the…